It is now more important than ever to create goodwill by capturing the happiness generated by your product or service with a positive business review. A positive review is vitally important to a marketing campaign because it increases trust and engagement via social proof. Whether you sell a service, or you run a product based business, there is opportunity for you to share and leverage reviews for the success of your brand.

Entrepreneurs are optimists by nature. To achieve success however, entrepreneurs must take failure in stride. This immunity to failure is at the heart of the resiliency present within the DNA of all successful entrepreneurs.

To improve one’s leadership skills it is now more important, than ever, to force yourself to look through the lens of the other person before passing judgement and making discussions that impact others. Remember, everyone’s viewpoint makes perfect sense to them given their unique life experiences.

Social proof is a powerful weapon of influence where we see the experiences and actions of others just like us, as an indication to perceive a product or service as more desirable than their competition.

The unthinkable may become our new reality. Negative interest rates! What does that mean for your savings account at the bank? The answer is simple: The balance will go down by a small amount each month if negative interest rates become a reality. You will be charged for the ‘privilege’ of keeping your savings in the bank.

Capturing quantity and quality of easily accessible reviews is essential to bring in new business and to have a constant stream of organic growth from online consumers.

In a scene reminiscent of ‘Back to the Future’, where the Doc is monitoring the DeLorean’s instruments as it navigates back and forth in time, I had the chance to flight test the Tamarack® Active Winglets aerial test bed in Colorado Springs.

Unlike past business disruption events, such as the great recession of 2008, COVID-19 ripped through the business community exposing risks that discriminated against face-to-face businesses much more so than businesses that don’t physically interact with their customers.

With respect to interest rates, they tend to go lower with bad economic news. The Pandemic has driven rates substantially lower. Taking advantage of a lower rate can generate substantial interest savings over 30 years, but you should try to shoot for a 2% lower rate than your current rate and shop around for the best deals on closing costs.