Why Do Business Reviews Work?

Subconsciously, we are drawn to businesses that have a plethora of positive reviews. Have you ever stopped to ask yourself why? It’s based around a powerful, short-cut, influence mechanism hardwired into people called social proof.

Social proof is a powerful weapon of influence where we see the experiences and actions of others just like us, as an indication to perceive a product or service as more desirable than their competition. Unless your business has an active review generation strategy, no matter how much ‘better’ your business is over it’s competition, the business with more positive reviews will always win out over and over again.

Make sure that you have a system in place to collect reviews and generate social proof. Using a platform like Send it By Text, allows you to easily collect positive reviews from customers who believe in what you do. Social proof is an essential component of marketing your business effectively” -Harry Hedaya, CIO, Send it By Text