It is now more important than ever to create goodwill by capturing the happiness generated by your product or service with a positive business review. A positive review is vitally important to a marketing campaign because it increases trust and engagement via social proof. Whether you sell a service, or you run a product based business, there is opportunity for you to share and leverage reviews for the success of your brand.

Social proof is a powerful weapon of influence where we see the experiences and actions of others just like us, as an indication to perceive a product or service as more desirable than their competition.

Capturing quantity and quality of easily accessible reviews is essential to bring in new business and to have a constant stream of organic growth from online consumers.